{"id":984800,"name":"Pure Collection","title":"Pure Collection","description":"African-inspired clothing and accessories for men, women and kids. The Pure Collection features bold heritage designs made from organic cotton \u2014 vibrant patterns and rich storytelling you can wear every day. Ethically made in a renewable energy-powered factory.","seoDescription":"Where African heritage meets modern design. The Pure Collection brings bold patterns, rich artistry and powerful storytelling to life through sustainable clothing and accessories. Every piece is made from GOTS-certified organic cotton in a renewable energy-powered factory \u2014 tradition meeting the Men's, Women's, Kids' Pure Collection or the accessories to find pieces that carry culture wherever you go. Because heritage isn't something to leave behind \u2014 it's something you wear forward.","meta":{"title":"Pure Collection | African-Inspired Sustainable Fashion UK","description":"Discover the Pure Collection at Kira UK. African-inspired organic cotton clothing and accessories for men, women and kids. Ethically made. Shop now.","image":"https:\/\/images.podos.io\/sgn8nydnbkhxsrbeyfqofh4jze5xirwjf3ffqeoxa6j7al10.jpeg.jpg?w=1110&h=auto"},"banner":{"id":237269702,"thumbnails":{"full":"https:\/\/images.podos.io\/6x3fbjyxgtkccmhxbfm3h94xrcpryhvqagpxtbbfkynyqsvj.jpeg?fy=0.3805155225747","870":"https:\/\/images.podos.io\/6x3fbjyxgtkccmhxbfm3h94xrcpryhvqagpxtbbfkynyqsvj.jpeg.jpg?w=1110&h=301&fy=0.3805155225747"}},"urlName":"african-inspired-fashion","isAllProducts":false,"labels":[],"bannerImage":"https:\/\/images.podos.io\/6x3fbjyxgtkccmhxbfm3h94xrcpryhvqagpxtbbfkynyqsvj.jpeg?w=1110&h=301&fy=0.3805155225747","bannerImageAlt":"Man with blonde hair wearing an oat Pure Collection hoodie with African-inspired print against a warm beige background","navigationTags":[],"overlay":{"colors":["#000000","#000000"],"opacity":0.15,"direction":"to right","from":"#000000","to":"#000000"}}