{"id":1276231,"name":"Little Legends","title":"Little Legends","description":"Gear up for every adventure with kids' organic cotton clothing \u2014 free from harsh chemicals and gentle on children's skin. GOTS-certified organic cotton, ethically made in a renewable energy-powered factory. Built for little ones who write their own story.","seoDescription":"Set them up with kids' organic cotton clothing that's built to last. T-shirts and long sleeve tees \u2014 all made from GOTS-certified organic cotton in a renewable energy-powered factory.\n\nFree from harsh chemicals and gentle on children's skin, every piece keeps up with active days without compromising on comfort or style. Whether they're heading to school, out on the weekend or just doing their own thing \u2014 these are the kind of staples that earn their spot on rotation.\n\nSoft cotton that holds its shape wash after wash, in designs that let personality lead. No fuss, no compromise.\n\nEvery piece is certified to GOTS, OEKO-TEX, FLOCERT and GRS standards \u2014 meaning the organic cotton is verified from raw material through to the finished product.\n\nWhen clothing reaches the end of its life, the circular design means it can be returned, broken down and remade into new fabric. Scan the QR code on the care label to start the process \u2014 keeping materials in use and out of landfill.\n\nBrowse Little Icons for more kids' organic cotton clothing or explore the Kids' Pure Collection for bold African-inspired designs.\n\nLittle legends don't follow the story \u2014 they write it.","meta":{"title":"Boys Organic Cotton Clothing | Sustainable Kids UK","description":"Gear up with kids' organic cotton clothing from Kira UK. GOTS-certified, free from harsh chemicals and gentle on skin. Ethically made. Shop now.","image":"https:\/\/images.podos.io\/5zq6bibtjl5ekcz2l1cnu85toujxowd0b7gl1zzvhqdj8ccj.jpeg.jpg?w=1110&h=auto"},"banner":{"id":236175686,"thumbnails":{"full":"https:\/\/images.podos.io\/qvnm7u5ooho490l7zrbnpz8kepispregm9zdtptwgzidysjw.jpeg?fy=0.40991086762477","870":"https:\/\/images.podos.io\/qvnm7u5ooho490l7zrbnpz8kepispregm9zdtptwgzidysjw.jpeg.jpg?w=1110&h=301&fy=0.40991086762477"}},"urlName":"boys-organic-cotton-clothing","isAllProducts":false,"labels":[],"bannerImage":"https:\/\/images.podos.io\/qvnm7u5ooho490l7zrbnpz8kepispregm9zdtptwgzidysjw.jpeg?w=1110&h=301&fy=0.40991086762477","bannerImageAlt":"Young boy wearing a mauve organic cotton t-shirt with white Junior Activist print, standing outdoors in a green woodland setting","navigationTags":[{"text":"Little Icons","href":"\/collection\/girls-organic-cotton-clothing\/","sortOrder":0},{"text":"Kids Pure Collection","href":"\/collection\/kids-african-inspired-clothing\/","sortOrder":1}],"overlay":{"colors":["#000000","#000000"],"opacity":0.15,"direction":"to right","from":"#000000","to":"#000000"}}