{"id":1271220,"name":"Kids Pure Collection","title":"Kids Pure Collection","description":"Enrich their wardrobe with bold African-inspired design. The Kids' Pure Collection \u2014 GOTS-certified organic cotton, free from harsh chemicals and gentle on children's skin. Heritage-driven prints for little ones with big personality.","seoDescription":"Introduce them to design that carries meaning. The Kids' Pure Collection brings bold African-inspired prints into GOTS-certified organic cotton \u2014 hoodies, jumpers and t-shirts built for comfort, movement and everyday wear. Each piece is ethically made in a renewable energy-powered factory, free from harsh chemicals and gentle on children's skin.\n\nVibrant, heritage-driven designs that spark curiosity and stand up to whatever the day throws at them \u2014 playground to sofa and everything in between. Soft cotton that holds its shape wash after wash, in prints and patterns rooted in African artistry.\n\nEvery item in the Kids' Pure Collection is GOTS, OEKO-TEX, FLOCERT and GRS certified. When they've outgrown them, scan the QR code on the care label, return them freepost through our Teemill return and remake system, receive store credit and know they'll be remade into something new.\n\nFor more kids' organic cotton essentials, explore our Little Explorers Hoodies, Little Dreamers Jumpers, Little Originals T-Shirts or Little Creators Long Sleeve tees. For African-inspired pieces in adult sizes, browse the Men's Pure Collection and Women's Pure Collection.","meta":{"title":"Kids' African-Inspired Clothing | Sustainable UK","description":"Enrich their style with bold African-inspired design. Kids' Pure Collection from Kira UK \u2014 GOTS-certified organic cotton, gentle on skin. Shop now.","image":"https:\/\/images.podos.io\/catc9anqbylm1lvl5zooxrwkgswnknlzmnc7r3ftqcm7c4te.jpeg.jpg?w=1110&h=auto"},"banner":{"id":235368351,"thumbnails":{"full":"https:\/\/images.podos.io\/w2i7buzkn4ihlrsxs7qirct4n7otnpjwi45qp5r9jfcdkmcy.jpeg?fy=0.34535314639148","870":"https:\/\/images.podos.io\/w2i7buzkn4ihlrsxs7qirct4n7otnpjwi45qp5r9jfcdkmcy.jpeg.jpg?w=1110&h=301&fy=0.34535314639148"}},"urlName":"kids-african-inspired-clothing","isAllProducts":false,"labels":[],"bannerImage":"https:\/\/images.podos.io\/w2i7buzkn4ihlrsxs7qirct4n7otnpjwi45qp5r9jfcdkmcy.jpeg?w=1110&h=301&fy=0.34535314639148","bannerImageAlt":"Young boy pointing upwards wearing a black organic cotton hoodie with colourful African-inspired Pure Collection print against a white background","navigationTags":[{"text":"Men's Pure Collection","href":"\/collection\/mens-african-inspired-clothing\/","sortOrder":0},{"text":"Women's Pure Collection","href":"\/collection\/womens-african-inspired-clothing\/","sortOrder":1},{"text":"Accessories Pure Collection","href":"\/collection\/african-inspired-accessories\/","sortOrder":2}],"overlay":{"colors":["#000000","#000000"],"opacity":0.15,"direction":"to right","from":"#000000","to":"#000000"}}