{"id":1276836,"name":"Men's Essentials","title":"Men's Essentials","description":"Build your everyday wardrobe with men's sustainable essentials \u2014 clean, design-free organic cotton basics. Hoodies, t-shirts, joggers and more in timeless colours. GOTS-certified organic cotton, made in a renewable energy-powered factory.","seoDescription":"Every great wardrobe starts with the basics. Men's sustainable essentials from Kira UK \u2014 clean, design-free foundation pieces you'll reach for every day. Plain hoodies, t-shirts, crew necks, joggers and more in timeless colours that go with everything.\n\nNo bold prints, no slogans \u2014 just soft organic cotton, quality fits and the kind of simplicity that lets you build outfits your way. Layer them, style them, make them yours.\n\nEvery piece is cut from GOTS-certified organic cotton \u2014 soft, breathable and naturally kind to your skin. Certified to OEKO-TEX, FLOCERT and GRS standards, made in a renewable energy-powered factory.\n\nEach product carries a QR code linked to its next life. When it's worn out, send it back to be broken down and remade into something new \u2014 keeping materials in use and out of landfill.\n\nPair with statement pieces from Men's Hoodies or Men's T-Shirts when you want to add personality, explore Men's Joggers for a coordinated set, or discover Men's Recycled Collection for circular fashion made from recovered materials.\n\nSometimes the cleanest look says the most.","meta":{"title":"Men's Sustainable Essentials | Organic Cotton UK","description":"Build your everyday wardrobe with men's sustainable essentials from Kira UK. Clean, design-free organic cotton basics in timeless colours. Shop now.","image":"https:\/\/images.podos.io\/b59vevng1nqznyneuk6h6tu7xcmvh2x85g8jhoqtud6ve70m.jpeg.jpg?w=1110&h=auto"},"banner":{"id":236286198,"thumbnails":{"full":"https:\/\/images.podos.io\/dtnoojn2rkezz9z102xvfxu2w5zlfqvyoqskscv2fyulmxqm.jpeg?fy=0.20337837837838","870":"https:\/\/images.podos.io\/dtnoojn2rkezz9z102xvfxu2w5zlfqvyoqskscv2fyulmxqm.jpeg.jpg?w=1110&h=301&fy=0.20337837837838"}},"urlName":"mens-sustainable-essentials","isAllProducts":false,"labels":[],"bannerImage":"https:\/\/images.podos.io\/dtnoojn2rkezz9z102xvfxu2w5zlfqvyoqskscv2fyulmxqm.jpeg?w=1110&h=301&fy=0.20337837837838","bannerImageAlt":"Man smiling in an evergreen plain organic cotton t-shirt against a light grey background","navigationTags":[{"text":"Men's Hoodies","href":"\/collection\/mens-organic-cotton-hoodies\/","sortOrder":0},{"text":"Men's T-Shirts","href":"\/collection\/mens-organic-cotton-t-shirts\/","sortOrder":1},{"text":"Men's Joggers","href":"\/collection\/mens-organic-cotton-joggers\/","sortOrder":2},{"text":"Men's Recycled Collection","href":"\/collection\/mens-recycled-clothing\/","sortOrder":3},{"text":"Men's Pure Collection","href":"\/collection\/mens-african-inspired-clothing\/","sortOrder":4}],"overlay":{"colors":["#000000","#000000"],"opacity":0.15,"direction":"to right","from":"#000000","to":"#000000"}}