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Send it back to be remade\u2014zero waste<\/p><\/li><li><p>Bold navy Deido typography\u2014wear your heritage<\/p><\/li><li><p>Made from GOTS-certified organic cotton<\/p><\/li><li><p>Made in a renewable energy-powered factory<\/p><\/li><li><p>Made to order\u2014no waste, no overproduction<\/p><\/li><\/ol>","metaTitle":"Men's Ici C'est Deido Crew Neck Sweater | Organic Cotton","metaDescription":"For heritage and culture lovers alike. Men's Ici C'est Deido organic cotton sweater. Made to order in a renewable energy factory. Three colours available.","metaImage":null,"noIndex":false,"giftWrapCompatible":true,"approvalStatus":"approved","ecoIcons":["organic-icon.png","low-carbon-icon.png","ethical-icon.png"],"isBundle":false,"specifications":"Certified organic cotton sweatshirt, 300 gsm. Wash cool, hang dry. GM-free. Not tested on animals. Does not contain animal-derived products. 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