{"id":500938,"url":"\/our-purpose\/","layout":"standard","version":"2026-02-21T13:04:18.000000Z","blocks":[{"id":4885671,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":4885672,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":124600474,"value":"standard"},"title":{"id":124600475,"value":"OUR PURPOSE"},"copy":{"id":124600476,"value":"Individuality \u2014 Sustainability \u2014 Empowerment"},"titleColor":{"id":124600477,"value":"#{banner.title.color}"},"titleBackground":{"id":124600478,"value":"#{banner.title.background.color}"},"copyColor":{"id":124600479,"value":"#{banner.copy.color}"},"copyBackground":{"id":124600480,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":124600481,"value":"95%"},"textShadow":{"id":124600482,"value":"#{banner.text.shadow}"},"borderRadius":{"id":124600483,"value":"0px"},"buttonBorderRadius":{"id":124600484,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":124600485,"value":"#{button.primary.color}"},"buttonStyle":{"id":124600486,"value":"secondary"},"buttonSize":{"id":124600487,"value":"standard"},"overlayOpacity":{"id":124600488,"value":"0.15"},"overlayColourStart":{"id":124600489,"value":"#000000"},"overlayColourEnd":{"id":124600490,"value":"#000000"},"overlayDirection":{"id":124600491,"value":"90"},"image":{"id":124600492,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/pihi63xfqhqnqlui0qkrx1senfzop7qhntumib3urordfo4u.png.png?w=auto&h=auto\",\"alt\":\"Two hands reaching towards each other in black and white \\u2014 Kira UK sustainable fashion connection\"}"},"video":{"id":124600493,"value":null},"videoThumbnail":{"id":124600494,"value":null},"media":{"id":124600495,"value":"image"},"align":{"id":124600496,"value":"center"},"verticalAlignment":{"id":124600497,"value":"center"},"font":{"id":124600498,"value":"#{heading1.font}"},"actions":{"id":124600499,"value":"[]"},"padding":{"id":124600501,"value":"6"},"fullWidth":{"id":124600502,"value":"0"},"fullBackgroundColor":{"id":124600503,"value":"#{banner.fullBackground.color}"},"published":{"id":124600504,"value":"1"},"conditions":{"id":124600505,"value":"[]"},"template":{"id":124651043,"value":"slide"}}}],"properties":{"mode":{"id":124600464,"value":"slideshow"},"speed":{"id":124600465,"value":"5000"},"navigation":{"id":124600466,"value":"0"},"limit":{"id":124600467,"value":"1"},"padding":{"id":124600469,"value":"1"},"fullWidth":{"id":124600470,"value":"1"},"fullBackgroundColor":{"id":124600471,"value":"#fff0"},"published":{"id":124600472,"value":"1"},"conditions":{"id":124600473,"value":"[]"},"template":{"id":124651042,"value":"slideshow"}}},{"id":4885673,"type":"row","published":1,"size":{"x":12,"y":0},"order":1,"items":[{"id":4885674,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":122676122,"value":null},"copy":{"id":122676123,"value":null},"media":{"id":122676124,"value":"image"},"image":{"id":122676125,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/ck5gxqvrceribqgh03jesizjknwk6nnbl66l5jazvyo7dofp.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Desert road stretching toward red rock mountains under a clear sky \\u2014 Kira UK journey of purpose\"}"},"video":{"id":122676126,"value":"#{video.default}"},"autoplayInBackground":{"id":122676127,"value":"1"},"titleSize":{"id":122676128,"value":"1"},"overlay":{"id":122676129,"value":"1"},"href":{"id":122676130,"value":null},"borderRadius":{"id":122676131,"value":"#{image.border.radius}"},"overlayOpacity":{"id":122676132,"value":"0"},"overlayColors":{"id":122676133,"value":null},"overlayDirection":{"id":122676134,"value":"90"},"padding":{"id":122676136,"value":"6"},"fullWidth":{"id":122676137,"value":"0"},"fullBackgroundColor":{"id":122676138,"value":"#fff0"},"published":{"id":122676139,"value":"1"},"conditions":{"id":122676140,"value":"[]"},"ratio":{"id":122676141,"value":"wide"},"template":{"id":124864890,"value":"pod"}}},{"id":4956114,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":124864891,"value":"2"},"html":{"id":124864892,"value":"

OUR VISION: A Future Built On Purpose<\/strong><\/h3>

We envision a world where fashion is created with purpose \u2014 where what you wear celebrates your individuality, and where sustainability is the standard, not the exception. We see a future where everyone feels empowered to show up as their authentic self. This is the future we are building \u2014 one piece, one person, and one story at a time.<\/p>

Start your journey!<\/p>"},"textColor":{"id":124864893,"value":"#{feature.text.color}"}}},{"id":4956115,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":124864894,"value":"Shop with purpose"},"href":{"id":124864895,"value":"\/collection\/shop-all\/"},"borderRadius":{"id":124864896,"value":"#{feature.border.radius}"},"align":{"id":124864897,"value":"left"},"primaryColor":{"id":124864898,"value":"#{button.primary.color}"},"secondaryColor":{"id":124864899,"value":"#{feature.text.color}"},"primary":{"id":124864900,"value":"0"}}}],"properties":{"icon":{"id":122676110,"value":null},"title":{"id":122676111,"value":null},"backgroundColor":{"id":122676113,"value":"#{feature.background.color}"},"padding":{"id":122676117,"value":"3"},"fullWidth":{"id":122676118,"value":"0"},"fullBackgroundColor":{"id":122676119,"value":"#{feature.fullBackground.color}"},"published":{"id":122676120,"value":"1"},"conditions":{"id":122676121,"value":"[]"},"direction":{"id":124864885,"value":"column"},"textColor":{"id":124864886,"value":"#{feature.text.color}"},"buttonText":{"id":124864887,"value":"Shop with purpose"},"copy":{"id":124864888,"value":"

OUR VISION: A Future Built On Purpose<\/strong><\/h3>

We envision a world where fashion is created with purpose \u2014 where what you wear celebrates your individuality, and where sustainability is the standard, not the exception. We see a future where everyone feels empowered to show up as their authentic self. This is the future we are building \u2014 one piece, one person, and one story at a time.<\/p>

Start your journey!<\/p>"},"template":{"id":124864889,"value":"feature"}}},{"id":4885676,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"padding":{"id":122676145,"value":"6"},"spacing":{"id":122676146,"value":"64px"},"font":{"id":122676147,"value":"#{newsletter.title.font}"},"title":{"id":122676148,"value":"Don't miss out."},"copy":{"id":122676149,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":122676150,"value":"0"},"backgroundColor":{"id":122676151,"value":"#0000"},"textColor":{"id":122676152,"value":"#{newsletter.text.color}"},"primaryActions":{"id":122676153,"value":"0"},"formBorderRadius":{"id":122676154,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":122676155,"value":"#{button.border.radius}"},"borderRadius":{"id":122676156,"value":"#{newsletter.border.radius}"},"mailingList":{"id":122676157,"value":53914},"template":{"id":122676158,"value":"newsletterSubscribe"},"fullWidth":{"id":122676159,"value":"0"},"fullBackgroundColor":{"id":122676160,"value":"#{newsletter.fullBackground.color}"},"published":{"id":122676161,"value":"1"},"conditions":{"id":122676162,"value":"[]"}}},{"id":4885731,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":122677154,"value":"

OUR MISSION: Celebrate Who You Are<\/strong><\/h2>

Our mission is to create sustainable fashion that empowers you to express your authentic self\u2014unapologetically. We aren't here to tell you who to be; we\u2019re here to celebrate who you already are. By choosing a print-on-demand model<\/strong>, we ensure that your journey of self-expression never comes at the expense of the planet.<\/p>"},"borderRadius":{"id":122677155,"value":"#{text.border.radius}"},"textColor":{"id":122677156,"value":"#{text.color}"},"backgroundColour":{"id":122677157,"value":"#0000"},"truncateHeight":{"id":122677158,"value":null},"padding":{"id":122677160,"value":"3"},"fullWidth":{"id":122677161,"value":"0"},"fullBackgroundColor":{"id":122677162,"value":"#{text.fullBackground.color}"},"published":{"id":122677163,"value":"1"},"conditions":{"id":122677164,"value":"[]"},"template":{"id":123330647,"value":"text"}}},{"id":4885732,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":122677165,"value":"

OUR VALUES: What We Stand For<\/strong><\/h2>

At the heart of Kira UK lies a commitment to four guiding principles. They shape every design, every decision, and every piece we create.<\/p>

  • Inclusion:<\/strong> We believe fashion is a powerful tool to bring people together. Everyone deserves to feel seen, heard, and valued. Our pieces are designed to transcend boundaries and celebrate our shared humanity.<\/p><\/li>

  • Diversity:<\/strong> This isn't just a word for us; it\u2019s a guiding principle that shapes every design, drawing inspiration from cultures around the world. Our collections reflect the beauty found in our differences, honouring unique identities and stories.<\/p><\/li>

  • Self-Acceptance:<\/strong> We create clothing that empowers you to embrace your true self. Every piece is designed to foster confidence and encourage you to wear your identity with pride.<\/p><\/li>

  • Uniqueness:<\/strong> In a world that often seeks to divide, we celebrate what makes you different\u2014your quirks, your personality, and your story. Fashion should be a statement of personal style and a symbol of individuality.<\/p><\/li><\/ul>

    Kira UK is a testament to the idea that fashion can express individuality, foster unity, and drive positive change through conscious, sustainable choices.<\/p>"},"borderRadius":{"id":122677166,"value":"#{text.border.radius}"},"textColor":{"id":122677167,"value":"#{text.color}"},"backgroundColour":{"id":122677168,"value":"#0000"},"truncateHeight":{"id":122677169,"value":null},"padding":{"id":122677171,"value":"3"},"fullWidth":{"id":122677172,"value":"0"},"fullBackgroundColor":{"id":122677173,"value":"#{text.fullBackground.color}"},"published":{"id":122677174,"value":"1"},"conditions":{"id":122677175,"value":"[]"},"template":{"id":124624899,"value":"text"}}},{"id":4885733,"type":"button","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"text":{"id":122677176,"value":"See How We Remake Not Waste"},"href":{"id":122677177,"value":"#"},"primary":{"id":122677178,"value":"1"},"primaryColor":{"id":122677179,"value":"#{button.primary.color}"},"secondaryColor":{"id":122677180,"value":"#{button.secondary.color}"},"borderRadius":{"id":122677181,"value":"#{button.border.radius}"},"size":{"id":122677182,"value":"standard"},"align":{"id":122677183,"value":"center"},"template":{"id":122677184,"value":"button"},"padding":{"id":122677185,"value":"6"},"fullWidth":{"id":122677186,"value":"0"},"fullBackgroundColor":{"id":122677187,"value":"#{button.fullBackground.color}"},"published":{"id":122677188,"value":"0"},"conditions":{"id":122677189,"value":"[]"}}}],"properties":{"title":{"id":122676063,"value":"Our Purpose \u2014 Individuality & Sustainability"},"isStorePage":{"id":122676064,"value":"1"},"description":{"id":122676065,"value":"Discover Kira UK's purpose \u2014 celebrating individuality, sustainability, and self-expression. Fashion made with intention, designed to empower your true self."},"ogImage":{"id":122676066,"value":"https:\/\/images.podos.io\/prh6vhyllebzcl3sbj2r9lo7ofrwjodgbav18swbbb9oy69o.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":350954,"edited":true}