{"id":502685,"url":"\/about-us\/","layout":"standard","version":"2026-02-21T13:17:57.000000Z","blocks":[{"id":4907427,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":4907428,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":124600896,"value":"standard"},"title":{"id":124600897,"value":"ABOUT US"},"copy":{"id":124600898,"value":"At Kira UK, we believe fashion should celebrate who you truly are. Born from a passion for self-expression, inclusion, and sustainability \u2014 this is the journey behind the brand."},"titleColor":{"id":124600899,"value":"#{banner.title.color}"},"titleBackground":{"id":124600900,"value":"#{banner.title.background.color}"},"copyColor":{"id":124600901,"value":"#{banner.copy.color}"},"copyBackground":{"id":124600902,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":124600903,"value":"95%"},"textShadow":{"id":124600904,"value":"#{banner.text.shadow}"},"borderRadius":{"id":124600905,"value":"0px"},"buttonBorderRadius":{"id":124600906,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":124600907,"value":"#{button.primary.color}"},"buttonStyle":{"id":124600908,"value":"secondary"},"buttonSize":{"id":124600909,"value":"standard"},"overlayOpacity":{"id":124600910,"value":"0.15"},"overlayColourStart":{"id":124600911,"value":"#000000"},"overlayColourEnd":{"id":124600912,"value":"#000000"},"overlayDirection":{"id":124600913,"value":"90"},"image":{"id":124600914,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/nwgur9apxfqtk4pac0d3blxpvznxgodstplz7cxfvukrxbtv.png.png?w=auto&h=auto&fy=0.222739960779\",\"alt\":\"Two young men in mint and orange hoodies standing confidently \\u2014 Kira UK sustainable fashion\"}"},"video":{"id":124600915,"value":null},"videoThumbnail":{"id":124600916,"value":null},"media":{"id":124600917,"value":"image"},"align":{"id":124600918,"value":"center"},"verticalAlignment":{"id":124600919,"value":"center"},"font":{"id":124600920,"value":"#{heading1.font}"},"actions":{"id":124600921,"value":"[]"},"padding":{"id":124600923,"value":"6"},"fullWidth":{"id":124600924,"value":"0"},"fullBackgroundColor":{"id":124600925,"value":"#{banner.fullBackground.color}"},"published":{"id":124600926,"value":"1"},"conditions":{"id":124600927,"value":"[]"},"template":{"id":124866270,"value":"slide"}}}],"properties":{"mode":{"id":124600886,"value":"slideshow"},"speed":{"id":124600887,"value":"5000"},"navigation":{"id":124600888,"value":"0"},"limit":{"id":124600889,"value":"1"},"padding":{"id":124600891,"value":"3"},"fullWidth":{"id":124600892,"value":"1"},"fullBackgroundColor":{"id":124600893,"value":"#fff0"},"published":{"id":124600894,"value":"1"},"conditions":{"id":124600895,"value":"[]"},"template":{"id":124866269,"value":"slideshow"}}},{"id":4907429,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":123330445,"value":"

Fashion That Celebrates the Real You<\/h1>

Your Style, Your Journey, Your Authentic Self<\/h3>

In a world of fast fashion and fleeting trends, we believe what you wear should be a reflection of who you genuinely are. Kira UK was founded on a simple but powerful idea: that fashion should celebrate your unique style<\/strong> and inner personality.<\/p>

We don\u2019t just sell hoodies, jumpers, and t-shirts; we provide the canvas for your journey of self-expression. Each garment in our collection is designed to be as versatile as you are \u2014 easily styled chic<\/strong> for a polished look or casual<\/strong> for your everyday adventures. We value people, how they feel, and the stories they tell through their clothes.<\/p>

Full Transparency: Beyond the \"Green\" Label<\/h2>

We know the UK sustainable fashion market is crowded, and \"greenwashing\" is a real concern for many. That is why we are committed to full transparency. While we focus on the creative vision and design of your favourite pieces, we have partnered with a world-leading sustainable supplier<\/strong> to ensure every thread meets the highest ethical standards.<\/p>

We chose our supplier because they don\u2019t just claim to be sustainable; they prove it through rigorous, independent verification. By using a print-on-demand<\/strong> model, we ensure that your clothes are made only when you order them, significantly reducing waste and ensuring a kinder footprint on the planet.<\/p>

Gold-Standard Ethical Certifications<\/h3>

You can shop with total confidence knowing our products are backed by the most respected global standards. Our supplier\u2019s facilities and raw materials carry certifications like GOTS, OEKO-TEX, SA 8000, and many more.<\/p>

Empowering People: A Living Wage Promise<\/h2>

Our commitment to people goes beyond logos on a website. We believe that true sustainability must include the dignity of the people who make our clothes.<\/p>

Our supplier voluntarily contributes to a living wage top-up<\/strong> for supply chain workers. This isn't just a corporate promise \u2014 it is monitored independently by Social Accountability International<\/strong> at the payslip level and verified in person by Greenpeace inspectors<\/strong>.<\/p>

In fact, Greenpeace audited our supplier\u2019s entire supply chain and used it as the blueprint for their global textile standard \u2014 the benchmark for how clothing manufacturing should<\/em> be done.<\/p>

Explore Our Story Further<\/h3>